What's Included
Comprehensive Brand Strategy Deck Including:
- Purpose
- Mission Statement
- Values
- Goals
- Target audience
- Buyer journey map
- Brand personality
- Key messaging
Process
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Branding Questionnaire: We begin by asking you to complete a detailed questionnaire. This is where we gather initial insights into your vision, business, and aspirations.
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In-Depth Discovery Session: Next, we'll have a collaborative session where we dive deeper into your answers, explore your market, and truly understand your unique goals and challenges. This is where we ensure we're perfectly aligned on your objectives.
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This phase is where I translate our collaborative insights and my expert analysis into a clear, actionable plan for your brand's future.
1. Brand Foundations: We define your brand's core purpose, mission, values, goals, and vision, giving your brand clear strategic direction.
2. Our Audience:
I thoroughly research the broader market landscape to identify unique opportunities and define your brand's distinct position. Then we clarify your ideal customers, outlining their needs, motivations, and psychographics to ensure your message genuinely connects with them.
3. Brand Archetype: We uncover the powerful archetype that resonates most with your brand, providing a relatable identity that guides all future expression.
4. Brand Personality & Voice: I develop your brand's unique personality traits and refine its tone of voice, ensuring consistency and authenticity across all communications.
5. Key Messaging & Application: We craft compelling core messages and taglines that articulate your brand's value, along with practical examples of how these come to life across different touchpoints.
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Strategy Deck Creation: I then meticulously craft your comprehensive Brand Strategy Deck. This document transforms all the research and strategic insights into a clear, visually engaging blueprint for your brand, ready to guide all your future decisions.
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Two Rounds of Revision: We'll review the initial strategy deck together. You'll have two rounds of revisions to provide feedback and request adjustments, ensuring the strategy truly resonates with your vision and becomes a powerful, living tool for your brand.
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Investment:
Starting at £1,800 and takes around 4 Weeks
BRAND STRATEGY
Build a brand that moves people and drives results.
Through deep insight and clear direction, I craft the strategic foundations that ensure every message, visual, and decision aligns with your goals — and resonates with the people you most want to reach.
Clarity. Confidence. Growth.
You know your market and you’re great at what you do — but is your messaging working as hard as you are? Without a clear, compelling brand story, you risk blending in, losing attention, and missing opportunities.
My Brand Strategy Deep Dive gives you the foundation to stand out and scale with intention. Together, we’ll uncover your unique positioning, refine your voice, and build a strategy that attracts your ideal audience, earns their trust, and turns connection into growth. The result? A powerful, tailored Brand Strategy Deck you can use to guide every creative and business decision.
PERFECT FOR:
Established businesses and ambitious entrepreneurs who want to clearly articulate their value, connect authentically with their audience, and follow a strategic roadmap for long-term, sustainable growth.
