AUTHENTICITY, CONNECTION, ACTUALISATION
My Design Philosophy
For me, design is about more than good visuals — it’s about creating resonance. True impact comes from uncovering the heart of a brand’s story and shaping it into something audiences feel, remember, and want to return to.
I especially love co-creating with clients — collaborating on work that isn’t just beautiful on screen or shelf, but that changes how people experience a brand in everyday life. My approach goes beyond the project deliverable: it’s about building brands that inspire loyalty, spark conversation, and create lasting relationships that reach far beyond the too-often transactional, or too short-lived, first impression.
AUTHENTICITY, CONNECTION, ACTUALISATION
I’ve been immersed in design since 2007, starting out in web design before honing my focus on brand identity — the heart of how businesses connect and grow. Over the years, I’ve worked with ambitious brands across the globe, but my most fulfilling work happens right here, partnering one-to-one with clients to transform their vision into something meaningful, cohesive, and impactful.
Based in Kent, UK, I run a one-woman studio with a big-picture approach: blending strategy and creativity to help lifestyle brands elevate their presence, tell their story, and spark real connection with their audience.
