A home-baked brownie brand with a focus on bright, fun branding and a user-friendly online ordering experience. To achieve this, I developed a simple website prioritising ease of purchase and convenience.

The brand identity centers around a simple, hand-drawn illustration of a bald character, aiming for a lighthearted and approachable feel that would resonate with a wide audience. The character, despite his serious expression, adds a quirky and unexpected element to the brand. He's not cute or overly enthusiastic, which sets him apart from typical food brand mascots. The character's straight face creates a playful contrast with the vibrant colours and playful elements of the branding. This unexpected juxtaposition adds a touch of humour and personality. The brand colours are vibrant and playful – purple, pink, and yellow – also creating a fun and mood-boosting shopping experience. A bold, robust typeface is used in the logo and across all branding elements, further emphasising the brand's energetic and cheerful personality. The illustration style, with its simple line work, reflects the homemade, authentic nature of the brownies. The lines of the character and hand drawn shape elements give a comic type feel, adding a playful and whimsical touch to the overall aesthetic.