The Johari Branding is soulful and sentimental. The colours are natural and earthy tones that are

found in African landscape. They are warm, deep and harmonious. The branding is rich in texture creating depth and summoning the senses. Natural materials, and imagery comprising of natural texture like grainy sands add warmth, depth and beauty. Raised surfaces and luxe moments such as gold foiling create tactile moments that invite touch. It uses strong contrast and bold, abstract shapes for impact as is often found in African print and art. The typography is elegant, and luxe with feminine lines