Kindred Herbals

The client came to me pre-launch wanting a brand that felt like an extension of her personal brand. Approachable, upbeat, positive and a modern approach to an ancient practice. They wanted to show personality, and create a brand that was both playful and scalable.

I developed a full visual identity and, centering around bold, organic shapes. designed to feel joyful and organic. The result is a brand that not only looks uplifting but feels memorable and fun with a distinctive visual voice customers loved to engage with — helping Kindred herbals stand out in a crowded market.